🔒 Privacy Policy

B88 Privacy Policy – Your Information Is Safe With Us

At b88, we understand how important privacy is to you. Every piece of information you share with us is handled responsibly, stored with the highest level of encryption, and will never be sold to any third party without your consent. This privacy policy transparently explains how we manage our members' personal data.

Updated: 1 January 2026
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How b88 Protecting Your Data

Six core privacy protection principles we practice daily to safeguard the personal information of b88 members.

End-to-End Data Encryption

All data transmitted between your device and the b88 servers is protected using 256-bit SSL encryption. This means no one can intercept or read your information in transit — whether you are logging in, depositing funds, or making a withdrawal.

Secure Data Storage

Your personal data is stored on servers protected by strict access controls and real-time threat monitoring systems. Our servers are regularly updated to ensure any security vulnerabilities are patched before they can be exploited.

User Access Control

Only authorised b88 staff may access members' personal data, and only for specific purposes such as customer support or KYC verification. Every access is logged and monitored to prevent any internal misuse of data.

No Sale of Data to Third Parties

B88 has never and will never sell, rent, or trade member personal data to advertisers or third-party marketing companies. Your information belongs to you — we use it solely for platform operations and required legal compliance.

Transparent Cookie Management

B88 uses cookies to enhance your browsing experience and ensure the platform runs smoothly. You may choose to accept or reject non-essential cookies through your browser settings. Essential cookies required for platform functionality cannot be disabled as they affect login session security.

International Standards Compliance

The b88 privacy policy is built in accordance with international data protection standards including GDPR and the Personal Data Protection Act (PDPA). This ensures your rights as a user are consistently respected and protected under a comprehensive legal framework.

By using the b88 platform, you agree to the collection and use of your personal information as described in this Privacy Policy. Please read this document carefully in its entirety.

1 Introduction and Scope of Privacy Policy

B88 (hereinafter referred to as "we", "the platform", or "b88") is committed to the privacy and security of the personal data of all members using our services. This Privacy Policy describes the types of information we collect, how we use it, how long we retain it, and your rights regarding that personal data.

This policy applies to all users who access b88.sh, use the b88 mobile app, or interact with any of our services. It covers information you provide directly as well as information we collect automatically through your use of the platform.

2 Types of Information We Collect

In operating the b88 platform, we collect several categories of personal information depending on how you interact with us:

Information You Provide Directly:

  • Full name, date of birth and gender upon account registration
  • Email address and mobile number for communication and verification purposes
  • Identity card, passport or other identity documents for the KYC process
  • Bank account details, e-wallets or registered payment methods
  • Full address for identity verification purposes when required
  • Any additional information you provide when contacting our customer support

Automatically Collected Information:

  • IP address, browser type, and device information
  • Activity log data including login times, pages visited, and session duration
  • History of deposit transactions, withdrawals, and wagering activity on the platform
  • Cookie data and similar tracking technologies to enhance the user experience
  • General location information based on IP address (not precise GPS location)

We only collect information that is strictly necessary to operate the platform safely and comply with applicable legal requirements. No excessive data collection is carried out.

3 Purpose of Personal Data Use

The personal information we collect is used exclusively for the following purposes:

  • Account Management: To create, verify and maintain your member account on the b88 platform
  • KYC Process: To verify your identity in compliance with anti-money laundering (AML) and counter-terrorism financing (CFT) legal requirements
  • Transaction Processing: To process deposits, withdrawals and all financial transactions in your account securely and accurately
  • Platform Communications: To send important account notifications, the latest promotions, policy updates and security alerts
  • Customer Support: To help you resolve any issues or enquiries submitted to our support team
  • Platform Security: To identify and prevent fraud, hacking, bonus abuse and other unlawful activities that could compromise platform security
  • Legal Compliance: To fulfil reporting obligations to regulatory authorities as required by law
  • Platform Improvement: To analyse usage patterns in aggregate (not at an individual level) to improve the functionality and user experience of the b88 platform

4 Data Sharing with Third Parties

B88 does not sell, rent, or trade member personal data to any third party for marketing or commercial purposes. However, in certain situations, we may need to share your information with the following parties:

Receiving Parties Purpose of Sharing Legal Basis
Payment Providers Processing deposit and withdrawal transactions Contract execution
KYC Service Providers Member identity and document verification Legal obligations
Game Software Providers To provide licensed gaming content Legitimate business interests
Regulatory Authority AML/CFT reporting compliance and official investigations Legal obligations
Cloud Service Providers Secure data storage and platform infrastructure Legitimate business interests

All third-party partners who receive b88 member data are bound by strict data confidentiality agreements and are required to maintain a level of data protection equal to or exceeding b88's standards. We select partners carefully and conduct regular security assessments.

5 Cookies and Tracking Technologies

The b88 platform uses cookies and similar technologies to ensure smooth platform functionality and deliver a better experience for you. There are three categories of cookies we use:

  • Essential Cookies: Required for core platform functions such as login session verification and security. These cookies cannot be disabled without affecting platform functionality.
  • Analytics Cookies: To help us understand how members use the platform through aggregated, anonymised usage data. You can disable these cookies via your browser settings.
  • Functional Cookies: To save your preferences such as language and display settings, making the platform easier to use on your next visit.

You can manage your cookie settings through your browser preferences at any time. Please note that disabling essential cookies may affect your account security functionality.

6 Data Retention Period

B88 retains member personal data only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal requirements. The following are general guidelines for our data retention periods:

  • Active account data: Retained for the duration of the active account plus 5 years after account closure for audit purposes
  • Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysia's financial legal requirements
  • KYC Documents: Retained for 5 years after the business relationship ends in accordance with AML requirements
  • Support communication logs: Retained for 2 years for quality control and dispute resolution purposes
  • Platform activity log data: Retained for 12 months then automatically deleted

Once the retention period has ended, your data will be securely deleted or fully anonymised so that it can no longer be linked to your identity.

7 Your Personal Data Rights

As a b88 member, you have the following rights regarding your personal data that we hold:

  • Right of Access: You may request a copy of the personal data we hold about you at any time
  • Right to Rectification: You may request that we correct any inaccurate or incomplete information
  • Right to Erasure: Under certain circumstances, you may request that we delete your personal data — subject to legal obligations that require data retention
  • Right to Restrict Processing: You may request that we restrict how we process your data under certain circumstances
  • Right to Data Portability: You may request your personal data in a machine-readable format for transfer to another party
  • Right to Object: You may object to the processing of your data for direct marketing purposes at any time

To exercise any of the above rights, please contact the b88 customer support team via Live Chat on the platform or through our support email. We will process your request within 30 business days from the date of receipt.

Some data deletion requests may not be fully fulfilled due to financial record-keeping obligations required under Malaysian law. In such cases, we will clearly inform you of which data cannot be deleted and the reasons why.

8 Information Security and Protective Measures

B88 invests seriously in digital security infrastructure to ensure member personal data is always protected. Among the security measures we practise:

  • 256-bit SSL/TLS encryption for all data communications between the platform and users
  • Two-factor authentication (2FA) to protect member accounts from unauthorised access
  • Real-time security threat monitoring 24 hours a day, 7 days a week
  • Regular penetration testing by independent security auditors
  • Mandatory information security training for all staff who handle member data
  • A clear incident response procedure in the event of any data breach

While we do our utmost, no security system in the world is 100% perfect. Should a security incident involving your data occur, we will notify you within 72 hours after the incident is identified, in line with international data breach notification requirements.

9 Cross-Border Data Transfers

In certain situations, your personal data may be processed or stored on servers located outside Malaysia — for example, when we use international-grade cloud service providers. All such data transfers are carried out with adequate safeguards in place, including:

  • Data Processing Agreements with all overseas service providers
  • Selection of providers operating in jurisdictions with recognised data protection standards
  • Regular security assessments of all providers that receive b88 member data

10 Children's Privacy

The b88 platform is exclusively for users aged 18 and above. We do not intentionally collect personal information from minors. If we discover that a child's personal information has been collected without parental or guardian knowledge, we will promptly delete that information and close the account in question.

If you suspect that someone under the age of 18 has registered on our platform, please contact our support team immediately so that appropriate action can be taken.

11 Changes to This Privacy Policy

B88 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new technologies we adopt. Any material changes will be communicated to members via:

  • In-platform notifications on b88 upon your next login
  • Email to the registered address at least 14 days before changes take effect
  • Notice displayed on our website's home page

Your continued use of the b88 platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. The date of the most recent update is always displayed at the top of this page for your reference.

12 Contact Us About Privacy

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. Our Data Protection Officer (DPO) team is ready to assist you:

  • Email: [email protected]
  • Live Chat: Available 24/7 on the b88 platform
  • Response Time: Within 5 business days for general inquiries; 30 days for formal data rights requests

We are committed to resolving every privacy complaint fairly and transparently. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your country.

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Have concerns about your personal data? Our DPO team is ready to assist within 5 business days.

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Your Data Is Safe. Now Let's Have Fun!

Now you know that b88 protects your privacy wholeheartedly. Register an account today and enjoy a safe, fair, and fun gaming experience with thousands of members across Malaysia.

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